Last updated on August 30th, 2018 at 10:13 am
The summer sales are here! This is a great time to sort out your wardrobe, grab some bargains and enjoy shopping for less. Sale season can leave you feeling elated if you buy sensibly and invest in clothing and footwear that’s right for you. However, impulse buyers might end up feeling a little deflated when they purchase items that they don’t end up finding useful. Take a look at our summer sale tips to make sure you own summer sale shopping this year.
When Are the Summer Sales?
The first thing you’re probably wondering is when do the summer sales start? Each store will start their sale on their own individual schedule, but most summer sales tend to happen around the same time. By the second week of July, you’ll find most high street summer sales have begun and it’s time to grab your bargains!
When to Start Shopping
Now you know when they start, you’ll want to know when the best time is to shop for your summer sale bargains. Of course, getting started early can help you land the pieces you really want. The longer a sale has been on the less choice you will find. Items might sell out, and your size may no longer be available if you wait too long.
However, when it comes to sale shopping, patience can also be a virtue. If you spot your dream buy and it’s outside your budget, keep watching and waiting. When retailers are clearing their stocks for new season ranges they might just save even bigger discounts until the end of their sale. They won’t want to be stuck with out-of-season stock, so if you can resist the temptation you might get an even bigger bargain by holding fire.
Where to Shop
When it comes to summer sales, shopping online is your best friend. You’ll find a wider array of choice and size availability than in one store alone. If you’re after a specific fit like petite, tall, curve or maternity then in-store ranges might be very limited. Check online for greater availability. Make the most of click and collect. You can grab the pieces you love and get them delivered to a local store. This ‘reserves’ them for you and is often cheaper than home delivery. When you go into a shop to collect your purchases, you can always take the opportunity to look at other items in the flesh.
How to Shop the Summer Sales Successfully
Summer sale shopping is exciting, but there is an art to doing it well. It’s best to avoid spending money for the sake of it, buying items that you don’t end up wearing or don’t fit well. Our summer sale shopping tips will help you successfully navigate 2018’s bargains.
Set a budget: A great place to start with your sale shopping is your budget. If you limit your purse strings before you start, you will avoid over-spending on impulse buys. Be realistic about what you can afford and you won’t find yourself with any sale purchases you regret.
If you’re shopping in-store, look for sale rails organised by price. When summer sale shopping online, sort by price to save you time. Once you reach the upper end of your budget you can stop browsing to avoid temptation.
Make a list: Once you’ve determined your budget, make a list of items you actually need. Think about what works with your wardrobe, and which items you are lacking. Consider buying classic, basic items at great prices rather than fashion pieces that won’t stand the test of time.
Do some research: These days it’s really easy to compare prices online. Use Google shopping or other comparison engines to check for the best prices. Don’t get swayed by the first great deal you see. You might find a better price elsewhere. Even if you plan on hitting the high street stores, make sure you’ve researched online first to get a feel for what a good price or an attractive discount really is.
Try on, be honest: Make sure you try sale buys to check the fit. In store you’ll do this before you buy, but if you’re purchasing online you’ll have to do it after. Be honest with yourself. If it doesn’t fit well, look great and feel right, it probably isn’t. Don’t just buy something because it’s 60% off! If you’re blinded by price, you might find your sale buys go straight to the back of the wardrobe and don’t get worn.
Ask for help: You don’t have to go it alone. Plan a sale shopping day with a friend, your Mum, your daughter, or anyone you know will give you their honest opinion and is fun to shop with! That way you have help at hand if you can’t make a decision. If you are sale shopping alone you can always ask a sales assistant for help. Don’t forget to ask if you can’t find the right size, there might be extra in the stock room.
Take breaks: It’s important to have a breather when out sale shopping or even shopping online. Collect your thoughts and you might realise you really do, or really don’t need that new skirt, top, or pair of shoes. When you’re away from the items in question you’ll notice what you focus your mind on and what you can easily forget.
How to Find Bargains in the Sales
Sometimes sales can be so overwhelming that you can’t see the steals from the dodgy deals. Here are our top tips on how to find a real summer sale bargain:
- Keep an eye on sites like Money Saving Expert who report fantastic deals they find.
- Look out for voucher codes that might give you an even bigger discount.
- Check if your purchases are eligible for cashback on sites like TopCashback or Quidco.
- Compare prices of branded items, some stores might have a sale discount whilst others are still selling the same item full price.
Now is your chance to get what you want for less, a win/win for customers and retailers alike. Of course you can shop for all your footwear needs in the Shoe Zone Summer Sale with up to 50% off our already great prices. Above all, enjoy your summer sale shopping!