How We Do It

Shoe Zone is able to maintain low retail prices due to high volumes ordered, direct sourcing from factories and by maintaining a low product line count. Approximately 85% of current season products have been manufactured in China where we have strong working relationships with suppliers.

Shoe Zone’s Head Office and Distribution Centre is located in Leicester, England. The Distribution Centre handles approximately 800,000 pairs of shoes per week. Our UK distribution network is managed in-house with stock being distributed to stores using our own low cost vehicle fleet of 22 lorries.

The average size of a Shoe Zone high street sales floor is 1,400 sq. ft. and store locations are in the vast majority of UK town centres and shopping centres. In addition, we have 44 "Big Box" stores located in out of town shopping parks. These stores are an average of 5,000 sq. ft. and sell the full Shoe Zone product range plus many brands such as Skechers, Heavenly Feet, Hush Puppies, Rieker, Wrangler, Lotus, Kickers, Lilley & Skinner and many more.

Shoe Zone’s online offering combined with our extensive store network enables customers to shop via multiple channels. was launched in 2010 and customers are able to purchase all of the products currently available in stores as well as over 700 product styles which are online exclusive. The average transaction value online is 26% higher than in store.

Store staff are able to order products from via the store EPOS terminals. This enables customers’ orders to be placed immediately if a particular size or style is not available in-store plus sell "online exclusive" styles to customers.

The store portfolio is an integral part of our multichannel delivery service. 8.65% of online orders were collected in-store (prior to lockdown this was 19.03%), allowing for direct customer engagement and the potential to generate additional sales.

Free delivery is available on all online orders and free returns can be made to stores within 12 months of the date of order. Online sales are either delivered direct to customers using third party couriers or to stores using our own lorries.

Our experienced executive and senior management team has an average length of service of 15 years.

Last updated: August 2023

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