Our Strategic Focus

Shoe Zone's strategic focus is to continue to offer low price, high quality footwear for the entire family while increasing profitability in a growing market.

Profitability is driven through increased profit margin by more orders being placed directly with factories and fewer reductions being implemented. Directors continue to keep control of costs and ensure central costs are under 10% of Shoe Zone's gross sales.

Profit growth is being achieved through targeted online sales growth and through the opening of larger "BIG BOX" stores in place of smaller stores which currently sell a reduced product range compared to larger stores, due to space constraints.

Last updated: 30th August 2019