Our Strategic Focus

Shoe Zone's strategic focus is to continue to offer low price, high quality footwear for the entire family while increasing profitability in a growing market.

Profitability is driven through increased profit margin by more orders being placed directly with factories and fewer reductions being implemented. Directors continue to keep control of costs and ensure central costs are under 10% of Shoe Zone's gross sales.

Profit growth is being achieved through the refitting or relocation of existing stores to a larger hybrid format, which sell the existing Shoe Zone range as well as additional branded products.

Last updated: August 2023

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