Strategy

Shoe Zone's strategic focus is to continue to offer low price, high quality footwear for the entire family while increasing profitability in a growing market.

We believe we will drive profitability through increased profit margin by more orders being placed directly with factories and fewer reductions being implemented. In addition the Directors will continue to keep control of costs and will seek to ensure that central costs are under 10% of Shoe Zone's gross sales.

We will seek to achieve profit growth through targeted online sales growth and through the opening of larger stores in place of smaller stores which currently sell a reduced product range compared to larger stores due to space constraints.

Further details of our strategy can be found in Part 1 of Shoe Zone's AIM Admission Document published 20th May 2014.