Privacy Notice for the shoezone App
Last Updated: 4th November, 2026.
Shoe Zone Retail Limited ("we," "our," or "us") operates the shoezone app mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.
By downloading and using the App, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We do not use traditional browser cookies inside this native mobile app. Instead, we use mobile Software Development Kits (SDKs) and local device storage to collect technical and usage data.
A. Automated Data Collection & Tracking Identifiers
When you use the App, our third-party service providers automatically collect certain information from your mobile device, including:
- Device Identifiers: Advertising IDs (such as Apple’s IDFA or Google’s Advertising ID), Vendor IDs (IDFV), and unique device tokens.
- Usage Information: Pages or screens viewed, time spent on specific features, in-app search queries, and items interacted with or purchased.
- Technical Data: Mobile device model, operating system version, network provider, and IP address.
B. Crash and Performance Data
To monitor app health, we collect real-time reports if the App crashes or experiences an error. This includes stack traces, device state information, and anonymised hardware details.
2. Third-Party Tools and SDKs We Use
We partner with specific third-party providers who process data on our behalf to optimise app performance and marketing:
| Provider |
Purpose |
Data Transferred |
| Ometria SDK |
Customer marketing, retail analytics, and communication personalisation. |
User identity/contact data (if logged in), app usage, product views, and purchasing behaviours. |
| Google Analytics |
Tracking user engagement and behavioural trends within the App. |
Masked IP addresses, session duration, screen flows, and in-app triggers. |
| Firebase Crashlytics |
Diagnostic bug reporting and stability monitoring. |
Crash logs, device model info, and operating system state at the time of an error. |
3. How We Use Your Information
We use the collected information for the following purposes:
- To Provide & Maintain the App: Optimising performance and resolving technical bugs via Firebase.
- To Personalise User Experience: Tailoring marketing, recommended content, and product suggestions using Ometria.
- To Understand Usage Patterns: Assessing aggregate statistics through Google Analytics to build better app features.
4. User Choice and Control (Your Rights)
Depending on your jurisdiction (e.g., UK GDPR, EU GDPR, or CCPA), you have the right to limit how your data is tracked:
- In-App Permissions: You can choose to allow or deny tracking permissions when prompted by the app (e.g., Apple's App Tracking Transparency framework).
- Device Settings: You can reset or disable your mobile advertising identifiers at any time through your device’s system privacy menus ("Limit Ad Tracking" or "Reset Advertising ID").
- Data Requests: You have the right to request access to, rectification of, or permanent deletion of your data collected by our systems and our processors (including Ometria's anonymisation capabilities).
5. International Data Transfers
Our third-party providers may store or process data outside your home country (including transfers to the United States). We ensure these transfers comply with applicable law via appropriate legal frameworks like Standard Contractual Clauses (SCCs).
6. Contact Us
If you have any questions or requests regarding this Privacy Policy, please contact us at:
- Email: customerservices@shoezone.com
- Address: Shoe Zone Retail Limited, Haramead Business Centre, Leicester, LE1 2LH.